Co01
Concept
Information architecture for eleven services, six focus areas, expert reports and the team – with clear paths instead of a maze of jargon.
Case Study · Website · Civil Engineering
Electrochemistry, made understandable.
New website for EGM, the Institute for Electrochemistry, Electroplating and Materials Chemistry: conceived, designed and developed by VisionIT.
ClientEGM Ziviltechniker GmbH
IndustryChemistry · Corrosion · Surface technology
My roleConcept, design, development, deployment
StackNext.js · React · TypeScript · Tailwind
01 — Starting point
Deep expertise, hard to grasp.
EGM is a state-authorised and sworn civil engineering institute with more than 20 years of industry practice – court-certified experts in chemistry, corrosion and surface technology.
Eleven specialist services, six focus areas and very different audiences – from industrial companies to courts, lawyers and insurers – had to come together on one website, without anyone needing a chemistry degree.
elektrochemie.eu
02 — Implementation
Six elements, one reaction.
Inspired by the periodic table, every part of the project became its own element – just like the competences on the finished website.
Qu02
Questions as the way in
“How can we help you?” – eight concrete questions meet visitors at their problem and lead straight to the right service.
De03
Design in logo colours
Blue, cyan and violet from the EGM logo, element tiles as a recurring motif and a holographic hero that makes surfaces and reactions visible.
Ex04
Expert reports in focus
A dedicated area for courts, lawyers, insurers and private reports – with a direct call to action for report requests.
Ml05
Bilingual
German and English with a dedicated language switch – for international industrial clients and specialist conferences.
Nx06
Development & launch
Built with Next.js, React, TypeScript and Tailwind CSS – fast, responsive and from frontend to deployment from a single source.
03 — Result
A presence as precise as the work behind it.
11Services clearly structured
6Focus areas at a glance
8Entry questions instead of jargon
2Languages: German & English